This blog is a place for encouragement, color + design inspiration, tips for creative entrepreneurs and small business owners, and general creative musings.
Creative people need to be around creative people to thrive. When life is busy, it can be hard to make those connections, so the Art is a Record Creatives Community was born. Join our private Facebook group, where you can ask questions, share what you're working on, and be inspired. It is a place where we can share with confidence and encourage each other to grow. I hope you’ll join us!
Today, I am thrilled to share the design story behind the new logo for The Potter’s Hand. This unique blend of a Christian boutique and a future coffee shop has been a delightful project to work on, especially with Rochelle’s clear passion for her business.
Read MoreToday, I am thrilled to share the design story behind the new logo for The Potter’s Hand. This unique blend of a Christian boutique and a future coffee shop has been a delightful project to work on, especially with Rochelle’s clear passion for her business.
Read MoreWe’ve been collaborating with Julia Kepler on logos and brand identities since Serendipity Road opened in Midland in 2017. Since then, she has expanded with two additional shops: Joyful Tantrum and Joyful Tantrum Recess, the latter of which has recently rebranded to Shop with Moxie!
Read MoreWe had the recent pleasure of creating a logo, brand identity, and building a new website for Burdzinski & Partners. This locally owned business is a federal labor practice with the locations across the USA. When we first met, I didn’t know what a federal labor practice was as, but I knew a business that’s been around since 1935 was one worth learning about!
Read MoreToday, we're thrilled to reveal the narrative behind the design of Whispered Clarity's logo. I had the pleasure of collaborating closely with owner Joannah Lodico, to craft a logo that embodies the essence of calm and clarity she provides with her virtual assistant business.
Read MoreToday, we're thrilled to share the journey behind the redesign of Monroe Sport Center and Mugsy's Sports Grille & Bar logos. I had the great pleasure of working closely with my brother and sister-in-law, Matt and Sharon, on this project!
Read MoreWe recently had the pleasure of crafting a visual identity for Kristie Mulder’s latest venture, Firm Foundation Physical Therapy. In our initial planning session, Kristie expressed her commitment to offering personalized, one-on-one care that goes beyond traditional physical therapy.
Read MoreFor this rebrand Creative 360 wanted something fresh, accessible , and alive. Creative 360 is all about opening doors for people and providing space to help people realize their dreams. I wanted to give them a logo that felt dynamic and interesting, but was also bold and clear.
Read MoreWorking with Mária to create this logo and visual identity for her new parent coaching business was wonderful! We started with a great planning session where had a conversation around what her goals were and how she wanted her clients to feel when they interacted with this brand.
Read MoreWorking with the team at Clearbrooke Products to create a custom visual identity for the cleaning product, Banexa, was such a fun process!
Read MoreIt was a joy to work with Jill from Center City Studio to create this brand identity for her boutique fitness center, in Midland Michigan!
Read MoreMax Loves Midland is your entertainment, resources, and collective improvement hub for Midland County, Michigan. Visit MaxLovesMidland.com to utilize the county wide community calendar and to learn more!
Read MoreI was so excited when Destiny from Knifty Knittings reached out about a rebrand for her knitting business. I have admired her beautiful work for years and it was a joy to collaborate on creating a new visual identity to represent her business! Destiny creates modern knitting patterns, kits, and video tutorials geared toward beginner knitters.
Read MoreIt was a joy to work with hair artist and owner of Breathe, Erin Schumacher, to create this beautiful branding suite as she works towards opening her beauty studio in The Ashman Plaza, in Midtown Midland, Michigan.
Read MoreIt was such fun to work with Jordyn Wilson of JoJo’s Cookie Co. to create this branding suite as she transitions their location to beautiful Petoskey, Michigan!
Read MoreThe Ashman Collective branding suite is especially near and dear to my heart, since I am a co-founder! Reneé Deckrow, Dacia Parker, and I make up The Ashman Collective.
Read MoreI’ve been so excited to share this brand reveal with you! Not only because it’s a beautiful logo, but because it represents a much needed service in our community. Rooted Potential offers occupational therapy and lactation consultant services to babies and moms.
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