Color Palette: Behr 2025 Color of the Year - Rumors

The 2025 Behr Color of the Year is Rumors  MQ1-15!

Behr’s 2025 Color of the Year, Rumors (MQ1-15), is a rich, deep red with subtle earthy undertones, striking a balance between bold energy and timeless sophistication. Its warm, grounded feel makes it a versatile choice, whether used to create a dramatic focal point or to add depth and elegance to a neutral palette.

A quick note about the color: Rumors appears darker in photos than it does in swatches or digital versions, including the one shown here. To ensure it’s the right fit for your space, be sure to test a sample before committing!

 
Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.
— Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company
 

Do you have a strong opinion about the 2025 color of the year?

I hope you enjoy this collection of color palettes, inspired by the brand new Valspar COTY for 2025: Encore! If these inspire you to create I would love to know. Leave me a comment below, tag me on Instagram or Facebook (@paperheartdesign), or send me a message!

PLEASE NOTE: These color palettes are created by hand selecting colors from the inspiration image. Not all colors included are specific paint colors. Because I am a graphic designer I include hex codes, which can be referenced for digital use. If you want to match a paint color (besides Rumors!) my best suggestion is to take your phone to a paint store and compare color chips to these images. Happy creating!

CANYON RUMORS

HEX CODES:
#120202
#1e0508
#4d1613
#734246
#cc736b

EMPEROR MOTH

HEX CODES:
#120000
#67140e
#734246
#e8ab98
#fad891

ROAD TRIP RUMORS

HEX CODES:

#4a4849
#284c4c
#a45e5f
#848c8d
#ebb7b6

LIONFISH

HEX CODES:
#07060b
#2b1015
#734246
#b6a8a5
#beb6cd

RUMORS AT SUNSET

HEX CODES:
#734246
#7a5076
#be8188
#d8aec2
#e4d3db

RIVER RUMORS

HEX CODES
#271e19
#39201d
#734246
#427360
#ebc584


I hope you enjoy checking these out and I would love to hear how they inspire you! Let me know which is your favorite and what you would use it for (interior decorating, wedding colors, branding, wardrobe, painting, etc.) in the comments.


In an effort to foster a creatives community I’ve started a Facebook group called Art is a Record, the same name as this blog. I would love for you to join in the fun as we discuss creative living, projects, art, and life.

Thanks for reading and be sure to follow Paper Heart Design on Facebook, Instagram, and Pinterest for more art, design, + how to’s. You can also subscribe to my newsletter below to stay up to date with all the latest and greatest.

Beauty is everywhere.