Logo Reveal: Industrial Pearl
At Paper Heart Design Co., we believe every brand has a unique story waiting to be told, and a thoughtfully designed logo is the perfect way to bring that story to life. Today, we're thrilled to reveal the new visual identity for Industrial Pearl, a residential and commercial cleaning and organization business that goes beyond tidying up—it transforms homes and lives with care, trust, and connection to the community.
A Fresh Start
In 2017, Industrial Pearl began with a simple mission: to bring cleanliness and order to homes, creating an energy shift that transforms spaces and lives. Over the years, the business has flourished through consistent clientele, word-of-mouth referrals, and a commitment to helping clients—many of them single moms—reclaim time, peace of mind, and balance in their lives.
Recently, Emily Langbauer, the founder of Industrial Pearl, felt inspired to breathe new life into her business. Reinvigorated by a personal journey of growth, she has begun expanding her team and stepping into a leadership role, paving the way for exciting new opportunities. This evolution called for a refreshed brand identity that captures the company’s heart, values, and aspirations while setting the stage for future growth.
The Logo
The new logo is more than a design—it’s a reflection of Industrial Pearl’s values and its deep ties to the local Midland, Michigan community. At the heart of the logo icon is a simplified representation of the Tridge, Midland’s iconic three-legged bridge.
Three arches: These minimalist lines are a nod to the Tridge and echos the circular shapes of pearls.
Connection: A bridge connects you from place to place. Industrial Pearl can take you from chaos to calm and cleanliness in every home.
Local roots: The Tridge ties the brand to its Midland community, making it uniquely recognizable and meaningful.
The Look and Feel
To align with Industrial Pearl’s vision of a soft and organic aesthetic, the new brand identity incorporates:
Colors: A harmonious palette of pastel yellow, lavender, and taupe evokes a sense of calm and cleanliness, inspired by natural elements like pearls and shells. These tones are anchored by deep navy blue and charcoal for stability, with a pop of magenta adding personality when needed.
Fonts: A balanced mix of modern sans serif and elegant script fonts combines approachability and sophistication.
Texture: Beautiful pearl overlays add a refined touch to the visual identity, enhancing its softness and elegance.
Industrial Pearl is more than a cleaning business—it’s about building relationships, fostering trust, and creating spaces where people can feel supported. Emily sees it as a privilege to be welcomed into clients’ homes and has a vision to expand her mission.
The refreshed branding reflects these values, presenting a visual identity that is both professional and deeply personal, rooted in care and purpose.
If you want to learn more about Industrial Pearl visit their Facebook page or call 989.750.3416 to schedule a cleaning.
Want to create a brand as bold as your vision? Let’s chat about how Paper Heart Design Co. can help you bring your story to life.
In an effort to foster a creatives community I’ve started a Facebook group called Art is a Record Creatives Community, the same name as this blog. I would love for you to join in the fun as we discuss creative living, projects, art, and life.
