We love color, and we know you do too! Below are some of the most common questions we get about our color palettes.

What is a hex code?

A hex code is a six-digit code that represents a specific color in digital design. It’s used in graphic design software like Adobe Creative Suite, Canva, website design, and other digital applications to ensure color consistency. For example, the hex code #FF5733 will always give you the same shade of orange, no matter where you use it.

What paint color is this?

The colors in our palettes are digitally selected, meaning they don’t always have a direct match in traditional paint collections. However, many hardware or paint stores offer color-matching services where they can scan a digital color and mix a close match. You can also compare the color to physical paint chips using your phone or computer screen as a reference—but keep in mind that screens display colors differently based on settings and lighting.

Can I use these colors for my art, logo, or branding?

Yes! Our color palettes are free to use, whether you’re creating artwork, designing a logo, or building a brand identity. If you’re using them for branding, we always recommend testing them in different formats (print, digital, merchandise, etc.) to make sure they look the way you want across all platforms.

Need help with color selection?

If you’re unsure how to use these colors in your branding or design projects, we’d love to help! Paper Heart Design Co. specializes in creating cohesive, intentional color palettes that reflect your brand’s personality and vision.

How do I use the Procreate Color Palettes?

Follow these steps:

  1. Download the .swatches file to your iPad.

  2. Open the Files app on your iPad and locate the downloaded .swatches file.

  3. Tap on the file, and it will automatically open in Procreate.

  4. Your new color palette will appear in the Palettes section of the Color Picker in Procreate.

Now you're ready to start creating with your new Procreate color palette!


Enjoy browsing the site and feel free to send us a message if you have additional questions or would like to hire us to create a custom palette for you!


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