Today, we're thrilled to reveal the new visual identity for Industrial Pearl, a residential cleaning and organization business that goes beyond tidying up—it transforms homes and lives with care, trust, and connection to the community.
Read MoreThe 2025 PANTONE Color of the Year is PANTONE 17-1230 Mocha Mousse! This warm brown hue is “imbued with an inherent richness that nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort.”
Read MoreToday, we're excited to share the visual identity for Stirred Up with Jessica & Heather, a podcast that blends real conversations, humor, and heartfelt insights with an undeniable Midwestern grit and charm.
Read MoreSpooky season is my favorite. I love fall. I love Halloween. It's cozy, it's creepy. All the best movies... I could go on... but instead, let’s dive into the colors of the season!
Read MoreIt’s still hot outside, but it’s officially fall! My favorite season. Here’s a color palette collection all about autumn! The color changes, the lowered temperatures, the crunchy leaves… it’s just the best. I’ve got my jeans and hoodies ready, just waiting on the lower temps!
Read MoreToday, I am thrilled to share the design story behind the new logo for The Potter’s Hand. This unique blend of a Christian boutique and a future coffee shop has been a delightful project to work on, especially with Rochelle’s clear passion for her business.
Read MoreSchool may be back in session, but summer isn’t over yet! There’s still time for warm walks with your toes in the sand, swimming in the sea, and there’s always time to drink the wild air. Living in Michigan, lake beaches are my favorite, but the few times I’ve been to the ocean left me in awe.
Read MoreToday, I am thrilled to share the design story behind the new logo for The Potter’s Hand. This unique blend of a Christian boutique and a future coffee shop has been a delightful project to work on, especially with Rochelle’s clear passion for her business.
Read MoreWe’ve been collaborating with Julia Kepler on logos and brand identities since Serendipity Road opened in Midland in 2017. Since then, she has expanded with two additional shops: Joyful Tantrum and Joyful Tantrum Recess, the latter of which has recently rebranded to Shop with Moxie!
Read MoreWe had the recent pleasure of creating a logo, brand identity, and building a new website for Burdzinski & Partners. This locally owned business is a federal labor practice with the locations across the USA. When we first met, I didn’t know what a federal labor practice was as, but I knew a business that’s been around since 1935 was one worth learning about!
Read MoreI have always been fascinated by the northern lights. They are elusive, strange, and otherworldly, like something from folklore, but it’s real. I like things that are science, but feel a bit like magic. I’ve not yet experienced aurora borealis in person yet, but it’s on my bucket list.
Read MoreToday, we're thrilled to reveal the narrative behind the design of Whispered Clarity's logo. I had the pleasure of collaborating closely with owner Joannah Lodico, to craft a logo that embodies the essence of calm and clarity she provides with her virtual assistant business.
Read MoreWhen my daughter suggested I create jellyfish color palettes, I wasn’t sure if I could find enough interesting images to make up a full color palette collection. When we started searching for photos I was blown away by all the brilliant colors I was seeing!
Read MoreToday, we're thrilled to share the journey behind the redesign of Monroe Sport Center and Mugsy's Sports Grille & Bar logos. I had the great pleasure of working closely with my brother and sister-in-law, Matt and Sharon, on this project!
Read MoreThe 2024 PANTONE Color of the Year is PANTONE 13-1023 Peach Fuzz! This calm and comforting color is said to promote well being for our mind, body, and soul.
Read MoreWe recently had the pleasure of crafting a visual identity for Kristie Mulder’s latest venture, Firm Foundation Physical Therapy. In our initial planning session, Kristie expressed her commitment to offering personalized, one-on-one care that goes beyond traditional physical therapy.
Read MoreIt’s hard to find something more joyful than a field full of sunflowers! I keep seeing them on drives and I thought these would be the perfect subject for a new color palette collection.
Read MoreFor this rebrand Creative 360 wanted something fresh, accessible , and alive. Creative 360 is all about opening doors for people and providing space to help people realize their dreams. I wanted to give them a logo that felt dynamic and interesting, but was also bold and clear.
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