Color contrast is crucial for making your branding and website accessible to all users because it ensures that text and essential elements are easily readable, regardless of a person's visual abilities. High color contrast between text and background improves readability for everyone, including those with visual impairments such as color blindness, low vision, or age-related vision changes.
The Web Content Accessibility Guidelines (WCAG) recommend specific contrast ratios to ensure accessibility: a minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. A contrast ratio between 4.5:1 and 7:1 is considered acceptable, while a ratio above 7:1 is exceptional, offering optimal readability. By adhering to these accessibility standards and using sufficient color contrast, you will enhance user experience and show your commitment to equal access and inclucivity. This helps you reach a wider audience, ensuring that your message, products, and services are accessible to all, fostering a positive and welcoming brand image.
If your current brand doesn’t meet recommended contrast ratios. It’s ok. We hadn’t heard of this measurement until 2023, so if it’s new to you, don’t feel bad! We would be happy to help you develop a new color scheme to improve this! Let’s chat.