Logo Reveal: Whispered Clarity
Today, we're thrilled to reveal the design of Whispered Clarity's logo and visual identity. I had the pleasure of collaborating closely with owner Joannah Lodico, to craft a logo that embodies the essence of calm and clarity she provides with her virtual assistant business.
Crafting the Vision
The inspiration for Whispered Clarity's logo traces back to classic book illustrations, including depictions the four winds. These timeless representations of nature's forces inspired the core concept of the logo. The logo features an arched window with Joannah's profile. She is embodying the essence of Whispered Clarity as she gently whispers those looking for solutions to the chaos they may be experiencing.
Elements
The harmony of nature is echoed through leaves dancing in the wind, symbolizing growth, renewal, and the ever-changing seasons of life. Each symbol in the wind carries a unique message, reflecting the four cardinal directions and four seasons.
North/Winter: Snowflakes represent the tranquility of winter
South/Summer: Lush green leaves, evoke the vitality of summer
East/Spring: Flower petals, mirror the rejuvenation of a spring awakening
West/Fall: Autumn colored leaves, capture the warmth and nostalgia of fall
Visual Harmony
The journey from concept to creation, led us to a logo that not only captures the essence of Whispered Clarity but also invites clients into a world of tranquility and purpose. Joannah's whisper embodies guidance and clarity, while the symbols in the wind signify the dynamic nature of growth and change. The seasonal variations add depth and detail that will keep imagery fresh throughout the year.
To learn more about Whispered Clarity’s services visit their website or follow on Facebook and Instagram.
In an effort to foster a creatives community I’ve started a Facebook group called Art is a Record Creatives Community, the same name as this blog. I would love for you to join in the fun as we discuss creative living, projects, art, and life.
