Logo Reveal: Brightland Environmental
At Paper Heart Design Co. we believe that great branding starts with listening, learning, and understanding the story behind the business. We recently had the pleasure of creating a logo and visual identity for Brightland Environmental, a woman-owned environmental consulting firm specializing in transactional due diligence and brownfield redevelopment for renewable energy and land development projects nationwide.
Environmental consulting was a new area for us to explore, and it was a joy to work alongside founders Rebecca and Lindsay to learn more about their industry, their work, and the values that guide their business. Their expertise helps clients navigate complex environmental considerations while moving important development projects forward, and we wanted their visual identity to reflect that combination of knowledge, trust, and forward thinking.
Rebecca and Lindsay were looking for a logo that would stand out in their field while still feeling professional and trustworthy. They also wanted a touch of feminine flair that would help Brighland feel distinctive.
Taking inspiration from both the sun and sunflowers, we developed an icon that bring organic and geometric forms together. The result is a mark that feels both natural and structured, reflecting Brightland’s work at the intersection of the environment and technology.
The color palette draws from the natural world, while modern complimentary create a visual system that feels polished, approachable, and easy to read.
We are grateful for the opportunity to help Rebecca and Lindsay bring their vision to life through a visual identity that reflects the thoughtful work they do. It was a pleasure to learn alongside them and create a brand system that feels professional, distinctive, and rooted in their values.
We’re excited to see where Brightland Environmental goes next and wish these wonderful founders all the best as they continue to grow!
Want to create a brand that captures the heart of your story? Let’s chat about how Paper Heart Design Co. can help you bring your story to life.
In an effort to foster a creatives community I’ve started a Facebook group called Art is a Record Creatives Community, the same name as this blog. I would love for you to join in the fun as we discuss creative living, projects, art, and life.
