We offer three levels of complete logo design packages for your small business. Your visual identity is a long term investment that will set the tone for how potential clients view your company and will be a key component of your overall branding. We also offer a brand identity add-on, if you need help with your business name, defining core values, mission statement writing, defining your offerings, and defining your audience.
Read our philosophy on visual identity and view examples of completed logos, and their accompanying style guides, on the Logo Design portfolio page.
Please note, I do work on a sliding scale for non-profits and organizations run by do-gooders. Send me a message if this sounds like you for your custom quote. I’ve recently added an option for our more affordable mentorship program as well, which is also listed below.
Packages At a Glance
Click on the package name or scroll down for more details.
Logo + All the Things $2,500
Logo + Business Card $2,000
Logo Design $1,500
Logo with Intern Designer $750
Deep Dive on your brand
Custom Design + Illustration
Executive Package
This is the complete package. Absolutely everything you need to come out of the gate looking like a well seasoned business.
What’s included:
Preliminary Planning Session
Via Zoom or on the phone until further notice
Logo Design
4 Initial Concept Ideas
4 Revisions*
Minimum of 2 Lockups + Icon
Custom Color Palette
Final File Types Provided: EPS, PDF, JPG, PNG
Visual Identity Guide
Includes color codes, fonts, and serves as an “at-a-glance” reference for creating additional marketing materials
Business Card Design
Letterhead Design
Social Media Banner/Profile Image
Social Media Post Template
PATTERN
INVESTMENT COST: $2,250
$1,000 deposit required before design work begins. Balance due at completion. All final files will be delivered via Google Drive, after account balance has been paid in full.
*Additional revisions will be billed at the rate of $60/hour.
Professional Package
A well rounded package with a complete visual identity set up to start your business looking like a pro.
What’s included:
Preliminary Planning Session
Via Zoom or on the phone until further notice
Logo Design
3 Initial Concept Ideas
3 Revisions*
Custom Color Palette
Final File Types Provided: EPS, PDF, JPG, PNG
Visual Identity Guide
Includes color codes, fonts, and serves as an “at-a-glance” reference for creating additional marketing materials
Business Card Design
Letterhead Design
INVESTMENT COST: $1,850
$800 deposit required before design work begins. Balance due at completion. All final files will be delivered via Google Drive, after account balance has been paid in full.
*Additional revisions will be billed at the rate of $60/hour.
Essentials Package
All the basics for a polished brand.
What’s included:
Preliminary Planning Session
Via Zoom or on the phone until further notice
Logo Design
2 Initial Concept Ideas
3 Revisions*
Custom Color Palette
Final File Types Provided: EPS, PDF, JPG, PNG
Visual Identity Guide
Includes color codes, fonts, and serves as an “at-a-glance” reference for creating additional marketing materials
INVESTMENT COST: $1,450
$600 deposit required before design work begins. Balance due at completion. All final files will be delivered via Google Drive, after account balance has been paid in full.
*Additional revisions will be billed at the rate of $60/hour.
mentorship Package
This package includes all the basics you’ll need, but is offered at a lower rate because you’ll be working with an intern graphic designer, who will be mentored by Annie through the design process.
What’s included:
Preliminary Planning Session
Via Zoom or on the phone until further notice
Logo Design
2 Initial Concept Ideas
2 Revisions*
Custom Color Palette
Final File Types Provided: EPS, PDF, JPG, PNG
Visual Identity Guide
Includes color codes, fonts, and serves as an “at-a-glance” reference for creating additional marketing materials
INVESTMENT COST: $750
$300 deposit required before design work begins. Balance due at completion. All final files will be delivered via Google Drive, after account balance has been paid in full.
*Additional revisions will be billed at the rate of $60/hour.
brand identity add-on
Elevate your brand to new heights by adding our Brand Development package to any logo design service. This tailored add-on transforms your visual identity into a compelling and cohesive brand story, ensuring a meaningful and lasting impact.
This comprehensive service adds significant value to your business by creating a strong and memorable brand presence. This is a four week program that can be completed in person in Midland, Michigan, or via Zoom.
What’s included:
DEFINE YOUR WHY
Engage in in-depth discussions to uncover the essence of your business, values, and goals.
CHOOSE A NAME
Receive guidance in choosing a brand name that aligns with your vision and values.
mission STATEMENT WRITING
Collaboratively craft a compelling and concise mission statement that will be a touch point for your business decisions.
Know your audience & offerings
Get assistance identifying your ideal client and defining your core services or products to stand out in the market.
INVESTMENT COST: $1,500**
$750 deposit required before design work begins. Balance due at completion.
*Additional services will be billed at the rate of $60/hour.
** A custom price can be crafted based on your specific needs
MARKETING MATERIALS + ILLUSTRATION
Custom work, including marketing material design, and illustration will be quoted per job. Send me a message for your custom project pricing.