I met Julia Kepler several years ago, when she was first opening Serendipity Road in downtown Midland, Michigan. Serendipity Road is a small business that supports small business in the form of a gift boutique.
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Hi there, fellow business owner! There are a million things to juggle when you own a business. I know you know your products and services like the back of your hand, which is an awesome start. But how does your business present itself? Have you given thought to how you are being perceived by potential customers?
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In late 2018 I rebranded Paper Heart Design in a day. It was one of those things that just hit me and fell together in the most perfect creative way. When it came time to order new business cards I thought long and hard about what I could do to set myself apart from other graphic artists…
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The first time I met Julia Kepler was at Live Oak Coffeehouse. We met to discuss the creation of a logo for a brand new store she was opening in downtown Midland, Michigan: Serendipity Road…
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In February of 2016 I began teaching painting classes at Captured Community (now Parker Lane Design Studio). It was an incredible experience that started as a way for me get out of the house once in a while and be creative, (hello, mom with young kids cabin fever!), but it became an awful lot more…
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When it comes to graphic design, logos are my absolute favorite. I rebranded Paper Heart Design back in April 2017 and was happy with where I landed on that design, but...
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In the past few weeks I have had the great pleasure of working with another Midland small business owner, Gretchen Schmidt. She is the proprietor of Wild Violets Handmade where she makes custom hand knit and crochet gifts and accessories…
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Over the years I've had the pleasure of designing a few shirts here and helping with other varied design projects. Early this summer I was able to meet and collaborate with the director of marketing and social media, Natalie Lodicobond, on designing a new logo for the 2018-2019 school year theme; Sovereignty of Christ.
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Back in January, Alicia Bucci reached out to me to help create the first impression for her book of poetry; the cover art. I love this kind of job…
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