Color Palette: Viva Magenta Pantone 2023 Color of the Year

The 2023 PANTONE Color of the Year is Viva Magenta 18-740! This joyful color is said to promote optimism and show bravery. Here’s what PANTONE has to say about their choice for the upcoming year:

 
This year’s Color of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

As a nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual in our multi-dimensional world. It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.
— pantone.com
 

Do you have a strong opinion about the 2023 color of the year? I hope you enjoy this color palette collection, inspired by the brand new PANTONE COTY for 2023: Viva Magenta! If these inspire you to create I would love to know. Leave me a comment below, tag me on Instagram or Facebook (@paperheartdesign), or send me a message!

VIVA MAGENTA SUNSET

HEX CODES:
#241637
#611d42
#bc244a
#eb4b3b
#f68f62

VIVA DAY LILY DREAMS

HEX CODES:
#1e1d00
#5d0128
#d96c03
#bc244a
#f8ad38

VIVA DEEP BLOOMS

HEX CODES:
#1a1859
#241149
#641159
#bc244a
#f7b8b3

VIVA LOTUS LOVE

HEX CODES:
#351311
#252339
#84000b
#bc244a
#80b4c1

VIVA BERRY BOWL

HEX CODES:
#1a0c19
#5b040c
#096191
#bc244a
#a5c0eb

VIVA ROSES ARE RED

HEX CODES:
#123b37
#391435
#850a36
#bc244a
#fe2677

VIVA PRETTY IN PINKS

HEX CODES:
#bc244a
#ea0061
#fe7496
#fcc439
#f9e4f3

VIVA HEAD OVER LEAF

HEX CODES:
#89112a
#bc244a
#f77b1b
#e60203
#f53669

VIVA HAPPY RANUNCULUS

HEX CODES:
#042f01
#bc244a
#f76d08
#fed500
#bac600

VIVA FALLING FOR YOU

HEX CODES:
#192123
#2a3f36
#7e1418
#bc244a
#7e9f84

VIVA MAGENTA ROCKY SHORES

HEX CODES:
#41193e
#bc244a
#f42d44
#ff7592
#ffb635

VIVA CHERRY BLOSSOM SKY

HEX CODES:
#bc244a
#f25477
#ffa7a6
#ffdcdc
#d4e0ee

VIVA MAGENTA DAHLIA

HEX CODES:
#23111d
#731140
#bc244a
#cf2a93
#fbd0ec

VIVA AT THE STATION

HEX CODES:
#052240
#004b6b
#750037
#bc244a
#95deff

VIVA HELLO SUNSHINE

HEX CODES
#bc244a
#e83866
#f7873f
#f5b075
#f8dd6c

VIVA HONG KONG NEON

HEX CODES:
#3e142c
#bc244a
#f75e59
#b2ca2e
#7fe9f6

VIVA SAREE SILK

HEX CODES:
#02015e
#bc244a
#fe375e
#ff8252
#ffb23e

VIVA PAUSED DROPLET

HEX CODES:
#00192d
#31002d
#fe6b03
#bc244a
#a9d8ec

VIVA FOXY VERN

HEX CODES:
#241b20
#3e1a26
#bc244a
#97114c
#c23e78

VIVA AUTUMN RUBIES

HEX CODES:
#241b20
#611424
#97114c
#bc244a
#df4e82


I hope you enjoy checking these out and I would love to hear how they inspire you! Let me know which is your favorite and what you would use it for (interior decorating, wedding colors, branding, wardrobe, painting, etc.) in the comments.


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