None of us need anything fancy to get started on whatever it is we feel calling us. We just need to get started. Nurture your ideas. Get creating.
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A logo should do more than look pretty. It should hold space for meaning. The new logo for SafeKept Legacy does just that. SafeKept Legacy is an innovative platform that helps people preserve their stories, memories, and end-of-life wishes.
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I’m excited to share the new logo design for an exciting venture taking shape in the heart of Downtown Midland. Downtownsend will be a new gathering space on Townsend, bringing a touch of Paris to Midland with French-inspired seating, pergolas, planter boxes, and its signature feature, a “Love Fence.”
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Once again, nature has proved to be the best place to find color inspiration! When I was a kid I collected frogs— figurines, stuffed animals, bookmarks, whatever! I loved Frog and Toad books. Now, my daughter is a frog fanatic and she helped create this weird and wonderful collection featuring frogs and plants.
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The 2025 Behr Color of the Year is Rumors MQ1-15! Behr’s 2025 Color of the Year, Rumors (MQ1-15), is a rich, deep red with subtle earthy undertones, striking a balance between bold energy and timeless sophistication.
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Free downloadable color palettes for Procreate!
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Today, we’re excited to reveal the bold new identity for Motor City Designworks, a St. Clair Shores-based interior design firm that blends everyday accessibility with high-end luxury.
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The 2025 Valspar Color of the Year is 8002-45G Encore! This beautiful navy blue share has a violet undertone that reads very rich in both physical and digital applications.
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We’re excited to reveal the new visual identity for Michigan Maven Creative Associates, a consultancy that joyfully supports small to mid-sized creative organizations through values-driven arts administration and community engagement.
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Today, we're thrilled to reveal the new visual identity for Industrial Pearl, a residential cleaning and organization business that goes beyond tidying up—it transforms homes and lives with care, trust, and connection to the community.
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The 2025 PANTONE Color of the Year is PANTONE 17-1230 Mocha Mousse! This warm brown hue is “imbued with an inherent richness that nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort.”
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Today, we're excited to share the visual identity for Stirred Up with Jessica & Heather, a podcast that blends real conversations, humor, and heartfelt insights with an undeniable Midwestern grit and charm.
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Spooky season is my favorite. I love fall. I love Halloween. It's cozy, it's creepy. All the best movies... I could go on... but instead, let’s dive into the colors of the season!
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It’s still hot outside, but it’s officially fall! My favorite season. Here’s a color palette collection all about autumn! The color changes, the lowered temperatures, the crunchy leaves… it’s just the best. I’ve got my jeans and hoodies ready, just waiting on the lower temps!
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Today, I am thrilled to share the design story behind the new logo for The Potter’s Hand. This unique blend of a Christian boutique and a future coffee shop has been a delightful project to work on, especially with Rochelle’s clear passion for her business.
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School may be back in session, but summer isn’t over yet! There’s still time for warm walks with your toes in the sand, swimming in the sea, and there’s always time to drink the wild air. Living in Michigan, lake beaches are my favorite, but the few times I’ve been to the ocean left me in awe.
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Today, I am thrilled to share the design story behind the new logo for The Potter’s Hand. This unique blend of a Christian boutique and a future coffee shop has been a delightful project to work on, especially with Rochelle’s clear passion for her business.
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We’ve been collaborating with Julia Kepler on logos and brand identities since Serendipity Road opened in Midland in 2017. Since then, she has expanded with two additional shops: Joyful Tantrum and Joyful Tantrum Recess, the latter of which has recently rebranded to Shop with Moxie!
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