Logo Reveal: Banexa

 
 

Working with the team at Clearbrooke Products, in Freeland, MI, to create a custom visual identity for their plant based cleaning product, Banexa, was such a fun process!

Because this product uses banana enzymes there was a conversation about how to use bananas in the logo design, but in a more subtle way than just your standard bunch of bananas. I came up with the concept of a banana creating the "shine” mark in cleaning bubbles, and after several iterations, we landed on this final design! From there I created a coordinating horizontal version, icon, and a label design.

 
 

If you want to learn more about Banexa, visit the Clearbrooke Products website.



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