It was a lot of fun to work on this next logo with Christine at River Valley Management, of Grand Rapids, Michigan. This is a great example of a traditional meets modern design. It’s clean, to the point, and will be recognizable as they begin their first big branding campaign, for an already established property management business.
Here’s a behind the scenes peek at several of the other concepts presented during the editing process.
While she liked all of these, Christine was concerned the RVM wasn’t clear enough in the initial concepts. I don’t mind making people work a little when they’re looking at a logo, but addressed her concern and made adjustments. After further discussion and edits, we landed on the final design, seen above.