River Valley Management

It was a lot of fun to work on this next logo with Christine at River Valley Management, of Grand Rapids, Michigan. This is a great example of a traditional meets modern design. It’s clean, to the point, and will be recognizable as they begin their first big branding campaign, for an already established property management business.


Here’s a behind the scenes peek at several of the other concepts presented during the editing process.

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While she liked all of these, Christine was concerned the RVM wasn’t clear enough in the initial concepts. I don’t mind making people work a little when they’re looking at a logo, but addressed her concern and made adjustments. After further discussion and edits, we landed on the final design, seen above.